International Breweries Plc has announced the appointment of Nicholas Kade as its new Managing Director, replacing Carlos Coutino, who will be taking on a new leadership position within ABInBev, the parent company.

The company, in a statement released on Friday, January 17, 2026, confirmed the executive management change. The appointment of Kade marks a significant transition for the brewer, known for brands like Hero Lager, Trophy Lager, and Budweiser in the Nigerian market.

While details about Coutino's new role within ABInBev were not immediately disclosed, his departure from the Nigerian subsidiary signals a strategic realignment within the global brewing giant. Market analysts will be watching closely to see how Kade steers International Breweries in the face of increasing competition and evolving consumer preferences in the Nigerian beverage sector.

Kade's experience and vision are expected to bring fresh perspectives to International Breweries, potentially impacting its market strategies, product innovation, and overall performance. The Nigerian beer market is highly competitive, with both local and international brands vying for market share. International Breweries will need to navigate economic challenges, including inflation and currency fluctuations, to maintain profitability and growth.

The change in leadership comes at a time when many companies in the consumer goods sector are adapting to the changing economic climate in Nigeria. Investors and industry stakeholders will be keen to understand the strategic direction Kade intends to pursue and how he plans to build upon the foundation laid by his predecessor.

The transition is expected to be seamless, with Coutino working alongside Kade to ensure a smooth handover of responsibilities. The company is yet to announce any further changes to its executive management team.